Context
Stellantis is a global automotive giant, born from the merger between the French group PSA and the Italian-American group FCA.
While Stellantis is, in the physical world, a mobility operator for all, we had to determine the brand's raison d'être in the metaverse. In line with its DNA and strengths, we explored potential users and uses, possible incarnations and new economic models.
My Role
Service Designer
Date
January 2023 - July 2023
The Problem :
The metaverse : for which users and for what uses, with what incarnations ?
The promotion of projects is limited for reasons of confidentiality.
Discovery
The research overview was divided into six themes. Between commonly used tools and portals to the metaverse of tomorrow, the use of digital twins, patents filed by companies, and the environmental impact of energy consumption and equipment manufacturing, we accumulated a wealth of knowledge during our research phases.
We had to take into account user expectations and fears that we identified through our interviews and questionnaires, while offering an immersive experience in line with Stellantis' DNA.
Define
Research and knowledge have been refined on topics related to our vision : driving licence legislation in France and internationally, the advantages and disadvantages of simulator driving, the reality of insurance companies and the insurance policies they offer, and the possibilities offered by the metaverse.
Our goal is to generate and develop innovative ideas with high user value.
Projects Goals :
The Stellaverse : a hybrid driving licence operator and its virtual instructor.
Develop
We conducted UX ideation workshops and UX/UI design workshops to deliver a unique, immersive and relevant experience that meets the needs of users, Stellantis and insurance companies.
For confidentiality reasons, this stage cannot be disclosed further.
Delivery
Another possibility offered by the metaverse is continuity of experience, which does not end with obtaining a driving licence. The experience is ongoing and will only evolve.
The use of new tools such as data to better support and advise learners will be more than useful in improving the experience.
The advantage of the metaverse is that it opens many doors. Inspiration can come from anywhere.